My mind is blown. They're called "VTubers" and there's a whole landscape. They have AR game streamers https://www.youtube.com/watch?v=zILKNh1ji54 and AR game streamers who are *the characters from the game playing the game* https://www.youtube.com/watch?v=wWEBd2SuFw8 and the Ibaraki prefectural government officially uses "Hiyori Ibara" as a VTuber ambassador for tourism https://www.youtube.com/watch?v=H5gkykqj1V4 - and Kizuna AI does official campaigns for SoftBank and the Japan National Tourism Organization
omfg there's a twitch for VTubers and the parent company is the one who produces KMNZ videos https://le.wrightflyer.net/reality/
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