The masses are lost, and the battle is only over- to which hell.
This is why alternatives like the fediverse are so critical. Spaces with small impassioned groups of people who exercise their agency and interface with technology that competes not over how well it grabs attention, but with how well it aligns with their values
These spaces will not appeal to the most people, but they will be very important
A general purpose Mastodon instance supported by ethical untargeted ads.